RATEHUB.CA

I joined Ratehub.ca the summer after my first year of university as the Content Marketing Intern, and I’ve been contributing to the company’s content marketing efforts ever since. Here are a few projects I’ve worked on—all work belongs to the company, but I helped create it.

LANDING PAGE GHOSTWRITING & DESIGN

I’ve contributed to over 30 different landing pages across all five insurance verticals (auto insurance, home insurance, life insurance, travel insurance, and business insurance) at Ratehub.ca. From performing keyword research on Semrush to designing the page layout on WordPress, here are some of my favourite pieces.

PERSONAL FINANCE CONTENT

One of my favourite topics to write about is personal finance because I always find myself learning more along the way. Below are three different blog posts I wrote, revolving around the topic of budgeting.

INSURANCE CONTENT

As part of the insurance team, I focus mainly on insurance-related content, including researching, writing, and updating our blog posts and landing pages. Here are a few posts I crafted to generate organic traffic towards the site.

AUTHOR PORTFOLIO

These are just a few of my favourite pieces—I've written over 30 blog posts for Ratehub.ca (and I'm still writing more). Here's every single post of mine, all in one place.

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SEO WRITING

To improve the overall rankings of my pieces, I also conduct keyword research and analyze the content of our competitors. These are some high-volume keywords that my articles currently rank first for on the Google SERPs.

SHORT FORM COPY

Here are a few examples of CTA messages I wrote for Ratehub's insurance blog posts. I crafted the copy to connect the topic of the article back to car insurance, ultimately turning site traffic into leads.

REAL MONEY TALK

PODCAST SHOW NOTES

Here are a few podcast blogs I wrote based on pre-existing content from Ratehub's Real Money Talk.

THE STUDENT'S GUIDE TO PERSONAL FINANCE

In collaboration with other team members, this guide was built to assist students with their financial decisions. Using my own perspective as a student, I contributed towards the copy, the page layout, and the overall curation of blogs and expert opinions.

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